As our Senior Product Marketing Manager, you will lead the go-to-market (GTM) strategy for three core areas: AI across the platform, data & analytics, and the partner ecosystem (partnerships and integrations). You will collaborate with teams across Product, Sales, Services, and Customer Success to introduce new features to the market, create clear and compelling product narratives, and support teams who engage with customers and deliver our solutions.

This role is suited for someone who excels at translating complex product capabilities into clear messages that resonate with both technical and business audiences. You will help prospects and customers understand how our product fits into their broader tech stack and how it addresses key challenges, emphasizing the value of AI-driven innovation, actionable insights through analytics, and seamless integrations.

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Own sales messaging for AI, data & analytics, and partner ecosystem

• Lead messaging for these core product areas, focusing on delivering value for enterprise buyers.
• Translate technical concepts such as APIs, AI, machine learning, and data layers into accessible narratives that resonate across various buyer personas.
• Ensure consistent messaging across external assets, product UI, customer-facing materials, and internal GTM tools.
• Build messaging and positioning for releases and enable the sales team on the value.
• Stay closely aligned with Product Management to anticipate changes in the roadmap and adapt positioning accordingly.
• Develop sales support content to provide a deeper understanding of AI and analytics for technical and business decision-makers, demonstrating how ICIMS solutions fit into their tech stack.

Create impactful collateral that drives engagement and conversion

• Develop compelling assets (decks, slides, solution briefs, whitepapers, etc.) that communicate product value in both technical and strategic terms.
• Equip GTM teams with tools to confidently communicate platform capabilities, ecosystem flexibility, and AI-driven features.
• Collaborate with Sales Enablement to deliver internal training sessions and support scalable enablement programs across the revenue organization.
• Partner with Demand Generation to shape content that supports key stages of the buyer journey and fuels campaigns.

Bring customer and partner insights into the heart of GTM

• Own feedback loops from customers and partners, conducting interviews, analyzing usage patterns, and reviewing market research to refine GTM strategy.
• Collaborate with Customer Success, Product, and Revenue teams to capture insights that inform messaging, use case development, and product launch planning.
• Work with the Competitive Intelligence manager to stay informed about the competitive landscape and market trends, particularly related to AI, analytics, and enterprise ecosystems, to maintain sharp and differentiated messaging.
• Turn customer data, feedback, and research into actionable insights for product marketing content and strategic initiatives.

Lead strategic GTM efforts for high-impact initiatives

• Drive and act as project manager for GTM strategy and execution for launches related to AI, data & analytics, and integrations, ensuring alignment across internal and external teams.
• Collaborate with cross-functional partners (Product, Demand Generation, Content, Sales Enablement) to execute launches.
• Co-own the content calendar for these areas with Demand Generation, shaping narratives that balance technical depth with business relevance.
• Contribute to analyst engagements and strategic RFPs where clear articulation of platform differentiators is essential.

Be a resource across the organization

• Act as a connector between Product, Sales, Customer Success, and Marketing, helping teams communicate complex platform features with clarity and impact.
• Provide market context and product messaging expertise to internal teams.
• Advocate for consistency in communicating AI, analytics, and integration strengths, both internally and externally.

• 5–7 years of experience in product marketing within a B2B SaaS company, with a proven track record supporting AI and other technical products.
• Comfortable working with technical concepts such as AI algorithms, APIs, data flows, integrations, and platform architecture, and translating them into clear customer value.
• Strong storytelling and messaging skills, with the ability to tailor content for both business and technical audiences.
• Experienced in collaborating with Product Management to understand roadmap details, identify GTM implications, and shape product positioning.
• Strong communication and presentation skills across various channels (e.g., sales enablement, webinars, product demos, internal briefings).
• Hands-on experience creating content and tools that support sales, solutions consultants, and customer success teams.
• Well-versed in GTM planning, including leading project management for launches with cross-functional teams.
• Analytical and curious, with the ability to synthesize customer insights, product data, and market research into actionable strategies.
• Proactive and adaptable, with the ability to manage multiple workstreams in a dynamic environment.
• Customer-focused, always seeking to improve understanding, experience, and outcomes.
• Proficient with modern workplace and marketing tools (e.g., Microsoft Office, project management tools, analytics dashboards).

• Past experience working with or marketing to developers or partners
• Experience in HR/ HCM technology market highly desirable.

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com.

We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is 120,000-130,000 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits